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Make Your Mark: How to Brand Your Meeting Technology

Building a brand is certainly about more than just a logo, font type, or tagline. Still, the utilizing these elements is essential to creating a connection from what you do to who you are

Defining and Leading - The Educational Measures Culture

Educational Measures just moved offices, and as I unpack boxes and disentangle cords, I can’t help but reflect on where we’ve come from and where we are going.

Is Meeting Technology a Catalyst for Effective CME?

Continuing medical education (CME) providers wrestle with a distinct challenge: offering cost-effective, accessible, and timely education that spurs actual changes in patient outcomes. 

What is Second Screen Technology?

On a very basic level, second screen technology is the use of a second screen to display digital materials on a hand-held, mobile device. 

Meeting Analytics: Helping Meeting Planners Take a Seat at the Executive Table

Although events are proven promotional tools, they have lacked detailed data collection and analytics capabilities found with other marketing vehicles such as email campaigns and websites. Much of what happened at the event or tradeshow, stayed at the event or tradeshow!

How to Improve Pharmaceutical Meetings with Engagement and Analytics

Picture this:  You plan pharmaceutical meetings and you know the stakes are high. You have important data and messages to communicate and billions of dollars ride on your meetings being successful. The day of your meeting arrives and as you look out into your audience during the first presentation, they're busy looking at their phones. Or worse, they're sleeping. 

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