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3 Powerful Ways to Leverage User-Generated Data in Live Events

Today, I'm going to show you some very effective ways to turn user-generated data from your live meetings into action. I'll explain what it is, why it's more valuable than other data, and how you can leverage it to take action. Let's dive in. 

Polling for Audience Engagement: The Definitive Guide

This is the ultimate guide to polling to increase engagement at live meetings and events.  And let me be clear about something. This is NOT a lame post that you'll waste time reading and walk away with no actionable steps. Instead, you're going to learn proven polling strategies to immediately increase audience engagement at your next live event. 

What Every Planner Should Know About Meeting & Event Analytics

Can you believe meetings and trade shows used to be a “black hole” of marketing data? Sure, everyone knew ‘face-to-face interaction’ is very effective, but many meeting and event planners couldn't answer the "why?" Basic registration details, limited exhibitor connections and surveys were about the only data collected onsite about individual attendee interests. Registration systems lacked the...

How Your Event App is Failing You (And What You Can Do About it)

Did you realize that only 54% of attendees download event apps? I call that missed opportunity.

Make Your Mark: How to Brand Your Meeting Technology

Building a brand is certainly about more than just a logo, font type, or tagline. Still, the utilizing these elements is essential to creating a connection from what you do to who you are

Meeting Analytics: Helping Meeting Planners Take a Seat at the Executive Table

Although events are proven promotional tools, they have lacked detailed data collection and analytics capabilities found with other marketing vehicles such as email campaigns and websites. Much of what happened at the event or tradeshow, stayed at the event or tradeshow!

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