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Transform : This is the Future of Meetings & Events

I was lucky enough to get an invitation to AMR International and Lippman Connects' inaugural Transform USA event in Washington D.C. When I heard that this event was sold out, I knew it had to be good.

What Kind of Meeting Data Should You Capture?

What kind of data is better, quantitative or qualitative? This question has often been asked and answered, but the comparison really isn't of which type of data is better, rather, which suits a given situation more. 

How to Beat Digital Distraction with Live Meeting Engagement

In this technology-driven world, digital distractions reign. A ringing phone, an email that just landed in your inbox, a chat message from a friend, photos of furry cats or dogs that can be sent to colleagues in just a click. 

Toeing the Line of Real-Time Live Meeting Analytics

Historically, metrics have not been available to measure audience engagement at live events beyond paper surveys, attendance stats, and the occasional audience response systems (ARS). ROI was nearly impossible to define for any live meeting. 

How to Improve Pharmaceutical Meetings with Engagement and Analytics

Picture this:  You plan pharmaceutical meetings and you know the stakes are high. You have important data and messages to communicate and billions of dollars ride on your meetings being successful. The day of your meeting arrives and as you look out into your audience during the first presentation, they're busy looking at their phones. Or worse, they're sleeping. 

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