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Transform : This is the Future of Meetings & Events

I was lucky enough to get an invitation to AMR International and Lippman Connects' inaugural Transform USA event in Washington D.C. When I heard that this event was sold out, I knew it had to be good.

What Kind of Meeting Data Should You Capture?

What kind of data is better, quantitative or qualitative? This question has often been asked and answered, but the comparison really isn't of which type of data is better, rather, which suits a given situation more. 

How to Beat Digital Distraction with Live Meeting Engagement

In this technology-driven world, digital distractions reign. A ringing phone, an email that just landed in your inbox, a chat message from a friend, photos of furry cats or dogs that can be sent to colleagues in just a click. 

Toeing the Line of Real-Time Live Meeting Analytics

Historically, metrics have not been available to measure audience engagement at live events beyond paper surveys, attendance stats, and the occasional audience response systems (ARS). ROI was nearly impossible to define for any live meeting. 

7 Pharma Meetings Transformed by Engagement and Analytics

In the pharmaceutical industry, the stakes are high. Time is money, and money is survival. Billions of dollars and decades of investment result in a handful of successful rollouts, and a disproportionate number of failed attempts. 

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