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How to Boost Pharma Meeting Value with Engagement and Analytics

Marc Crawford
Posted byMarc Crawford
on 08/28/18 07:54 PM

Marc Crawford is the CEO and Co-Founder of Educational Measures and sets the strategic direction for the company. Marc was recognized in 2012 as a Top 5 Most Influential Young Professional by ColoradoBiz magazine and is Six Sigma certified. Marc is an avid runner and he also enjoys designing and making his kids' halloween costumes every year.

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Picture this:  You're planning your next pharmaceutical meeting and the stakes are high. Billions of dollars ride on your event being successful (no pressure or anything). The day of your meeting arrives and your presenters communicate important, highly-awaited data with just the right messaging. You look out into your audience with anticipation. You expect them to be listening with rapt attention or interacting with comments and questions. Can you guess what they're actually doing? If you guessed they're busy on their phones, you'd be right. Distracted attendees are not engaged with your content. Without engagement, how do gain insights or improve? It turn out there's a fix. 

Opportunities abound to make pharmaceutical meetings more impactful. Each stakeholder is looking for value and this value can be achieved through the right technology investment. That's where live meeting technology and analytics come in. I'm going to share with you exactly how to use next generation technology to engage participants at specific pharmaceutical meetings. The best part? You'll keep participants immersed in your content and off their phones. I'll even tell you how analytics can provide you with real insights into what's working and what's not. You don't want to miss what's next!


Improving Pharmaceutical Meetings with Event Technology

Investigator Meetings: Individual study sites must be educated on proper protocols, and technology can help your company achieve this effectively. With second screen iPad technology like EM Array, you can improve engagement with games and fun activities, while capturing every thought and interaction. Get real-time insights into the information retained, acceptance of clinical data, knowledge gaps, and where certain sites might need supplemental materials or training. Post-meeting analytics will provide you with even deeper insights. More productive investigator meetings are the first step toward more effective clinical trials and faster drug approval.

Advisory Boards: Your drug's success depends on your team nailing your product positioning and messaging. This hinges on discussion and input from experts at advisory board meetings. Meeting engagement technology enables you to test your product's value proposition with advisors and gauge sentiment. You can verbalize messages in different ways to understand what resonates or assess the impact of varying data sets. Want to know how different messaging resonates with different healthcare provider sets? It's easy to compare. In addition, Sunshine Act requirements demand accurate reporting from planners, an area where live meeting technology tools and support provide significant value.

Speaker Training: Every brand could benefit from more effective speakers. Your drug sales depend on your paid speakers representing your brand and the message effectively. Event engagement technology offers interactive ways to effectively train these individuals and evaluate comprehension, ensuring air-tight messaging that sells. 
Product Theaters: Association meetings are the perfect opportunity to host product theaters to provide in-person education for your target health care professionals. Utilize iPads and meeting analytics to measure the impact of interactions and to create a link for follow-up with customers who have questions about your product.
Continuing Medical Education (CME): Both pre and post-approval, physicians and other medical professionals must receive continuing education with peer-reviewed, clinical-based information. CME gatherings offer an arena to deliver new, unbiased data and compare new and investigational drugs to what is currently on the market. With live meeting engagement technology, you can granularly measure the outcomes of these gatherings through audience engagement and participant polling.

Measuring Impact

Bottom line, achieving more with your live meetings can improve the drug development process and your products' value proposition.  With second screen technology such as EM Array, you can easily engage meeting participants and capture important insights. These insights and data can be consolidated into a single analytics platform, which you can use to continuously measure and improve. Now it's your turn. Start boosting the value of your pharmaceutical meetings


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