Can you believe it? Madonna, Amy Schumer, The Lumineers and even Broadway shows like Lin-Manuel Miranda’s co-created “Freestyle Love Supreme” have made headlines for forcing attendees to hand over their phones when arriving at performances.
To achieve impact with investigator meetings, there are many goals to consider. The race to get drugs to market faster is more competitive than ever. It’s not enough for attendees to only walk away from investigator meetings motivated and with a...
I want to present a revolutionary idea: your data is more valuable than your meetings.
We can no longer rely on the traditional methods of reaching our audience such as bullet-heavy PowerPoints, nine-digit audience response systems (ARS), or simple talking heads.
Live meetings require not only a tremendous amount of time, but also a huge investment from your business. No meeting planner puts weeks and months into an event to have the event-goers walk away feeling no different than they did before arriving.
What kind of data is better, quantitative or qualitative? This question has often been asked and answered, but the comparison really isn't of which type of data is better, rather, which suits a given situation more.
In this technology-driven world, digital distractions reign. A ringing phone, an email that just landed in your inbox, a chat message from a friend, photos of furry cats or dogs that can be sent to colleagues in just a click.