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A Meeting Planner's Guide to Gamification

In a recent infographic created by The Muse, research concluded that 92% of meeting participants admit to multitasking during business meetings, and of those multi-taskers, only 49% chiseled away at something work-related. 

What Every Planner Should Know About Meeting & Event Analytics

Can you believe meetings and trade shows used to be a “black hole” of marketing data? Sure, everyone knew ‘face-to-face interaction’ is very effective, but many meeting and event planners couldn't answer the "why?" Basic registration details, limited exhibitor connections and surveys were about the only data collected onsite about individual attendee interests. Registration systems lacked the...

How Your Event App is Failing You (And What You Can Do About it)

Did you realize that only 54% of attendees download event apps? I call that missed opportunity.

Driving Innovation and Vision in a Rapidly-Evolving Industry

Success in any industry hinges on innovation. Staying current and adapting to change is the formula for survival—especially in the technology field.

Transform: The End of Passive Meeting Technology

The rest of the day moved just as quickly as the energy-filled intro at this year's inaugural Transform USA (put on by AMR International and Lippman Connects) in Washington D.C. 

3 Ways to Achieve Real Engagement in Your Live Meetings

Engagement is the holy grail of live meeting technology. Everyone is talking about it, reaching for it, and promising it.

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