Meeting organizers are in the business of producing great events. They toil, strategize, and execute carefully curated plans. They plan for success and hopefully, achieve it.
While success is certainly the goal, the motivation behind all this...
Engagement is the holy grail of live meeting technology. Everyone is talking about it, reaching for it, and promising it.
Building a brand is certainly about more than just a logo, font type, or tagline. Still, the utilizing these elements is essential to creating a connection from what you do to who you are.