Can you believe meetings and trade shows used to be a “black hole” of marketing data? Sure, everyone knew ‘face-to-face interaction’ is very effective, but many meeting and event planners couldn't answer the "why?" Basic registration details, limited exhibitor connections and surveys were about the only data collected onsite about individual attendee interests. Registration systems lacked the...

Did you realize that only 54% of attendees download event apps? I call that missed opportunity.

Success in any industry hinges on innovation. Staying current and adapting to change is the formula for survival—especially in the technology field.

The rest of the day moved just as quickly as the energy-filled intro at this year's inaugural Transform USA (put on by AMR International and Lippman Connects) in Washington D.C. 

Engagement is the holy grail of live meeting technology. Everyone is talking about it, reaching for it, and promising it.

I was lucky enough to get an invitation to AMR International and Lippman Connects' inaugural Transform USA event in Washington D.C. When I heard that this event was sold out, I knew it had to be good.