On a very basic level, second screen technology is the use of a second screen to display digital materials on a hand-held, mobile device.
Meeting and tradeshows used to be known as a “black hole” of marketing data. Although ‘face-to-face marketing’ was known to be very effective, the lack of data collection and analytic tools meant the meeting planner and event marketers did not know...
As experienced meeting planners know, the success of any live event starts well before the meeting.
There are so many decisions to be made including the location, venue, food, and cost. Some of the most important decisions a meeting planner will...
On a very basic level, second screen technology is the use of a second screen to display digital materials on a hand-held, mobile device.
I have had the opportunity to attend different notable events in the meeting planner industry during my time at EM, including Pharma Forum just a few weeks ago.
Imagine going through life never knowing you had bad vision. The landscape was fuzzy by default and reading from faraway, an impossibility.
Live meetings used to go something like this: a big-name financial services executive perched at the end of a long oak table.
Kim O’Connor (Senior Director Meeting and Conventions, Sanofi-Aventis) started us off on Day 3 of Pharma Forum by discussing the theme of the day: empower.
James Vachon (CMM, Associate Director, Events, Meetings and Conventions, Takeda Pharmaceuticals) was a very fitting speaker to began day 2 of Pharma Forum, engage.
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