Picture this:  You're planning your next pharmaceutical meeting and the stakes are high. Billions of dollars ride on your event being successful (no pressure or anything). The day of your meeting arrives and your presenters communicate important, highly-awaited data with just the right messaging. You look out into your audience with anticipation. You expect them to be listening with rapt...

Would you believe me if I told you that 50% of the population are introverts? It's true. This means at least half of your live meeting audience is introverted. To put it simply, you may be missing out on important feedback and insights from a large portion of your audience. Now, what if I told you that it's possible to turn your introverted attendees into some of your most valuable...

In a recent infographic created by The Muse, research concluded that 92% of meeting participants admit to multitasking during business meetings, and of those multi-taskers, only 49% chiseled away at something work-related. 

Can you believe meetings and trade shows used to be a “black hole” of marketing data? Sure, everyone knew ‘face-to-face interaction’ is very effective, but many meeting and event planners couldn't answer the "why?" Basic registration details, limited exhibitor connections and surveys were about the only data collected onsite about individual attendee interests. Registration systems lacked the...

Did you realize that only 54% of attendees download event apps? I call that missed opportunity.

Success in any industry hinges on innovation. Staying current and adapting to change is the formula for survival—especially in the technology field.