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3 Pre-Event Habits To Improve Your Event Technology Rollout

Do you want to know the secret to a flawless event technology rollout? As experienced meeting planners know, the success of any live event starts with careful planning before the meeting. Deciding on location, venue, food, and cost are all essential but there are other key decisions that can make or break your event. One of those is choosing which technologies to adopt and how to integrate...

How to Boost Pharma Meeting Value with Engagement and Analytics

Picture this:  You're planning your next pharmaceutical meeting and the stakes are high. Billions of dollars ride on your event being successful (no pressure or anything). The day of your meeting arrives and your presenters communicate important, highly-awaited data with just the right messaging. You look out into your audience with anticipation. You expect them to be listening with rapt...

How to Transform Your Shy and Introverted Meeting Participants into Valuable Contributors

Would you believe me if I told you that 50% of the population are introverts? It's true. This means at least half of your live meeting audience is introverted. To put it simply, you may be missing out on important feedback and insights from a large portion of your audience. Now, what if I told you that it's possible to turn your introverted attendees into some of your most valuable...

What Every Planner Should Know About Meeting & Event Analytics

Can you believe meetings and trade shows used to be a “black hole” of marketing data? Sure, everyone knew ‘face-to-face interaction’ is very effective, but many meeting and event planners couldn't answer the "why?" Basic registration details, limited exhibitor connections and surveys were about the only data collected onsite about individual attendee interests. Registration systems lacked the...

How Your Event App is Failing You (And What You Can Do About it)

Did you realize that only 54% of attendees download event apps? I call that missed opportunity.

User-Generated Data – The Bonus of Meeting Analytics

Last week I was on a call with Michelle Bruno of EventTechBrief

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