Today, I'm going to show you how to measure and continuously improve your live medical meetings. You'll learn the analytical secrets to help you measure key performance indicators like ROI. And no, you don't need to be a data scientist or analytics expert to take advantage of this guide. You simply need to know what to measure and how. In fact, success with meeting analytics starts with asking...

Don't you just hate watching someone fall asleep during a conference session? Their head nods slightly, but they catch themselves. They look around to see if anyone has noticed. They're embarrassed and you're embarrassed for them. You've invested a lot in planning your live event and the last thing you want to see is bored participants. Unfortunately, it's a common problem. Make no mistake...