Meeting and tradeshows used to be known as a “black hole” of marketing data. Although ‘face-to-face marketing’ was known to be very effective, the lack of data collection and analytic tools meant the meeting planner and event marketers did not know...

As experienced meeting planners know, the success of any live event starts well before the meeting. 

There are so many decisions to be made including the location, venue, food, and cost.  Some of the most important decisions a meeting planner will...