Today, we are a far cry away from our humble paper survey beginnings. Meeting technology has taken center stage in SMM, meeting departments, and event planning institutions. As new options emerge, new opportunities for measurement, improvement, and understanding arise.
For many of us, technology has ushered in both tremendous opportunity as well as adversity. As we look to the ever-growing number of technologies that promise to make our lives “easier,” “faster,” and “better,” it’s easy to forget what problems these tools were meant to solve in the first place.
So, we thought it would be good to remind ourselves of where we came from to determine where we need to go.