Today, I'm going to show you some very effective ways to turn user-generated data from your live meetings into action. I'll explain what it is, why it's more valuable than other data, and how you can leverage it to take action. Let's dive in. 

Confession time. Have you ever chosen the latest and greatest event tech to impress your audience because it “looks cool”? Yep, we've all done it. Sometimes, we have to do things that aren’t entirely strategic. Particularly when we are under pressure to do something "new" or "exciting". But fear not! The  good news is that second screen technology like iPads can help you achieve real value from your meetings and events. Let me tell you how.