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What Every Planner Should Know About Meeting & Event Analytics

Meeting and tradeshows used to be known as a “black hole” of marketing data. Although ‘face-to-face marketing’ was known to be very effective, the lack of data collection and analytic tools meant the meeting planner and event marketers did not know why. Basic registration details, limited exhibitor connections and paper surveys were about the only data collected onsite about specific attendee...

How to Use Live Meeting Technology to Engage Introverted Participants

Did you know that approximately 50% of the population are introverts? The actual ratio based on the first official random sample by the Myers-Briggs organization in 1998 showed Introverts 50.7% and Extroverts 49.3% of the USA. 

3 Pre-Event Habits That Will Improve Your Event Technology Rollout

As experienced meeting planners know, the success of any live event starts well before the meeting. 

How Your Event App is Failing You (And What You Can Do About it)

Did you realize that only 54% of attendees download event apps? I call that missed opportunity.

User-Generated Data – The Bonus of Meeting Analytics

Last week I was on a call with Michelle Bruno of EventTechBrief

Driving Innovation and Vision in a Rapidly-Evolving Industry

Success in any industry hinges on innovation. Staying current and adapting to change is the formula for survival—especially in the technology field.

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