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Make Your Mark: How to Brand Your Meeting Technology

Building a brand is certainly about more than just a logo, font type, or tagline. Still, the utilizing these elements is essential to creating a connection from what you do to who you are

5 Key Components of Strategic Meetings Management

Strategic Meetings Management (SMMP) can be an never-ending process, but it is one that brings many opportunities. 

How You’re Wasting Money on Meeting Technology

Confession time. How many of you planners are spending thousands of dollars on providing iPads or tablets to your audience simply because it “looks cool”? 

How to Impress Millennials with Technology (When They've Been Using it All Their Lives)

Live meetings used to go something like this: a big-name financial services executive perched at the end of a long oak table.

The Impact of Mobile on the Future of Live Meetings

By 2020, the app market is forecasted to double in size to exceed $101 billion. Further, at least 87% of  live meeting and event attendees are currently utilizing event apps.

Meeting Analytics: Helping Meeting Planners Take a Seat at the Executive Table

Although events are proven promotional tools, they have lacked detailed data collection and analytics capabilities found with other marketing vehicles such as email campaigns and websites. Much of what happened at the event or tradeshow, stayed at the event or tradeshow!

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