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What is Second Screen Technology?

On a very basic level, second screen technology is the use of a second screen to display digital materials on a hand-held, mobile device. 

Meeting Analytics: Helping Meeting Planners Take a Seat at the Executive Table

Although events are proven promotional tools, they have lacked detailed data collection and analytics capabilities found with other marketing vehicles such as email campaigns and websites. Much of what happened at the event or tradeshow, stayed at the event or tradeshow!

7 Pharma Meetings Transformed by Engagement and Analytics

In the pharmaceutical industry, the stakes are high. Time is money, and money is survival. Billions of dollars and decades of investment result in a handful of successful rollouts, and a disproportionate number of failed attempts. 

Live Meeting Analytics: Decoding the Value of Face-to-Face Meetings

Live meetings have historically existed as a physical place to interact with your audience. Quantifiable insights were always difficult to gather, and even harder to translate into something useful like a meeting planner.

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