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What Every Planner Should Know About Meeting & Event Analytics

Meeting and tradeshows used to be known as a “black hole” of marketing data. Although ‘face-to-face marketing’ was known to be very effective, the lack of data collection and analytic tools meant the meeting planner and event marketers did not know why. Basic registration details, limited exhibitor connections and paper surveys were about the only data collected onsite about specific attendee...

Driving Innovation and Vision in a Rapidly-Evolving Industry

Success in any industry hinges on innovation. Staying current and adapting to change is the formula for survival—especially in the technology field.

3 Ways to Achieve Real Engagement in Your Live Meetings

Engagement is the holy grail of live meeting technology. Everyone is talking about it, reaching for it, and promising it.

Make Your Mark: How to Brand Your Meeting Technology

Building a brand is certainly about more than just a logo, font type, or tagline. Still, the utilizing these elements is essential to creating a connection from what you do to who you are

Defining and Leading - The Educational Measures Culture

Educational Measures just moved offices, and as I unpack boxes and disentangle cords, I can’t help but reflect on where we’ve come from and where we are going.

Is Meeting Technology a Catalyst for Effective CME?

Continuing medical education (CME) providers wrestle with a distinct challenge: offering cost-effective, accessible, and timely education that spurs actual changes in patient outcomes. 

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