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Day 1 - Global Pharmaceutical and Medical Meetings Summit

Last week was the 5th annual Global Pharmaceutical and Medical Meetings Summit in Philadelphia.  While I wasn’t able to attend all sessions, I did have a chance to sit in on several and learn from each.

Meeting Analytics: Helping Meeting Planners Take a Seat at the Executive Table

Although events are proven promotional tools, they have lacked detailed data collection and analytics capabilities found with other marketing vehicles such as email campaigns and websites. Much of what happened at the event or tradeshow, stayed at the event or tradeshow!

New Technology Drives Green Meetings

“Going green” is so much more than a passing fad and extends far beyond recycling and electric cars. The businesses who will host the successful live meetings of the future will be the ones who effectively implement new technology to catalyze strategic changes. 

Toeing the Line of Real-Time Live Meeting Analytics

Historically, metrics have not been available to measure audience engagement at live events beyond paper surveys, attendance stats, and the occasional audience response systems (ARS). ROI was nearly impossible to define for any live meeting. 

Top 4 Meeting Technology Trends of 2017

Drones, holograms, wearables, geo-positioning and beacon technology are no longer figments of “Back to the Future” fiction. Tools like these are becoming commonplace at meetings and gatherings worldwide and creating exciting possibilities for 2017.

7 Pharma Meetings Transformed by Engagement and Analytics

In the pharmaceutical industry, the stakes are high. Time is money, and money is survival. Billions of dollars and decades of investment result in a handful of successful rollouts, and a disproportionate number of failed attempts. 

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