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John Santaferraro

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John Santaferraro is the chief analytics officer at Educational Measures. With 20 years of experience as a big data analytics imagineer, he is responsible for driving the next-generation of meeting and event analytics. Previously, he was the interim CMO at Diyotta and vice president of marketing at ParAccel until it was purchased by Actian, where he stayed in that position to help guide the transition. He began his career in technology as the co-founder of a data warehouse software startup that eventually sold to Teradata. Along the way he has held executive big data marketing positions in top tech companies including Tandem, Compaq, and HP. When he’s not hiking, skiing, or snowshoeing in the Colorado Rockies, John loves to cook gourmet, collect fine wine, and brew craft beer.
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Recent Posts

How to Beat Digital Distraction with Live Meeting Engagement

In this technology-driven world, digital distractions reign. A ringing phone, an email that just landed in your inbox, a chat message from a friend, photos of furry cats or dogs that can be sent to colleagues in just a click. 

25 Uses of Audience Engagement Second Screen Technology

You are investing time and resources into your live meeting technology. Shouldn't you be getting the most out of it?

3 Steps Toward Creating Memorable Live Meetings

It’s painful to sit in meetings where someone reads their slides, presents nothing but facts, or drones on about something completely irrelevant to the audience. We have all been subject to death by PowerPoint in session after session, sometimes for days on end. 

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