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John Santaferraro

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John Santaferraro is the chief analytics officer at Educational Measures. With 20 years of experience as a big data analytics imagineer, he is responsible for driving the next-generation of meeting and event analytics. Previously, he was the interim CMO at Diyotta and vice president of marketing at ParAccel until it was purchased by Actian, where he stayed in that position to help guide the transition. He began his career in technology as the co-founder of a data warehouse software startup that eventually sold to Teradata. Along the way he has held executive big data marketing positions in top tech companies including Tandem, Compaq, and HP. When he’s not hiking, skiing, or snowshoeing in the Colorado Rockies, John loves to cook gourmet, collect fine wine, and brew craft beer.
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Recent Posts

How to Use Live Meeting Technology to Engage Introverted Participants

Did you know that approximately 50% of the population are introverts? The actual ratio based on the first official random sample by the Myers-Briggs organization in 1998 showed Introverts 50.7% and Extroverts 49.3% of the USA. 

How Your Event App is Failing You (And What You Can Do About it)

Did you realize that only 54% of attendees download event apps? I call that missed opportunity.

User-Generated Data – The Bonus of Meeting Analytics

Last week I was on a call with Michelle Bruno of EventTechBrief

Make Your Mark: How to Brand Your Meeting Technology

Building a brand is certainly about more than just a logo, font type, or tagline. Still, the utilizing these elements is essential to creating a connection from what you do to who you are

How You’re Wasting Money on Meeting Technology

Confession time. How many of you planners are spending thousands of dollars on providing iPads or tablets to your audience simply because it “looks cool”? 

How to Encourage Participation with Second Screen Technology

Wake up! Have you ever watched someone fall asleep in a conference session? Their head nods slightly, but they catch themselves.

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