This post was originally published April 1, 2017 on The Meeting Magazines by Karl Edmunds
The digital age has left no industry untouched, and the world of live meetings and events is not an exception. Still, there are many who haven’t adopted the conveniences of the ever-changing technology landscape. If meeting planners aren’t constantly re-evaluating their events and making improvements, their meetings will easily be outshined and even replaced by others. Organizations cannot continue to spend tens of thousands of dollars on events that yield no measurable return. So, how can you tell if your tried-and-true methods are no longer sustainable?
Here are the four signs that your live events are growing stale.