March 30, 2017
Technology Data and Analytics

Meeting analytics: The future of managing event data is here

This post was originally published February 7, 2017 on Corporate Meetings Network  by John Santaferraro

As live events move from digital distraction to digital engagement, analytic potential explodes. We have reached a point where the data being generated by applications is now more valuable than the app itself.

According to the Nucleus Research study in 2014, for $1.00 invested in analytics there is a $13.01 return on that investment. With this kind of prize at the end of the analytic journey, analytics will be the big live meeting winner in 2017. Strap yourself in, the race for the ultimate digital event is on.

Here is what is happening:

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March 09, 2017
Data and Analytics

5 Questions With Big Data Expert John Santaferraro

This post was originally published on March 7, 2017 on Connect Corporate by Kelsey Ogletree

John Santaferraro spent the last 21 years in big data analytics helping companies in all industries recognize the value of data and analytics. The meetings and events industry is next to make this shift. Recently hired as chief analytics officer of Educational Measures, a second-screen technology company that puts an iPad in the hand of every participant during a live meeting, Santaferraro is charged with helping define how discovery and predictive analytics will increase ROI for live meetings. Here’s why it matters to medical meeting planners especially. 

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February 07, 2017
Technology Company Data and Analytics

Educational Measures Selects Yellowfin BI for Live Meeting Analytics

Data-driven decisions to be provisioned for every level of meeting, conference and event stakeholders

Denver, Colorado – January 31, 2017 – (PRWEB) – Educational Measures LLC (“EM”), the leader in live meeting analytics and engagement technology, announced today the selection of Yellowfin Business Intelligence (BI) platform as the foundation for the EM analytic platform and applications. For meeting stakeholders who understand the value of analytics, there is potential to cut meeting costs, increase operating efficiency and multiply meeting return on investment.

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January 19, 2017

Educational Measures Hires Seasoned Pharmaceutical Meeting Professional

Expands Team to Cover Pharmaceutical, Medical Devices and Biotechnology Industries

Denver, Colorado – January 19, 2017 – (PRWEB) – Educational Measures LLC (“EM”), the leader in live meeting analytics and engagement technology, announced today the hire of Bob Cocco as Vice President of Business Development with a focus on the pharmaceutical industry. Bob Cocco combines experience with live meeting engagement and interactive presentation tools to help leading pharmaceutical companies make the move toward next-generation live meetings.

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January 10, 2017
Data and Analytics

Educational Measures Pushes Live Meeting Analytics Toward Real-Time

Meeting planners and executives no longer wait for measurement of meeting impact

Denver, Colorado – January 10, 2017 – (PRWEB) – Educational Measures LLC (“EM”), the leader in live meeting analytics and engagement technology, announced today two Live Meeting Analytics products to help conference planners quickly measure meeting impact. EM One-Touch Reporting delivers a survey, evaluation and polling summary the minute the meeting ends. EM Insights Report is a post-meeting printed report summarizing all aspects of participant engagement. These offerings demonstrate EM’s commitment to live meeting analytics as core to their business.

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November 19, 2016
Technology Data and Analytics

Tech Tools Enhance Every Part of a Live Meeting Using Analytics

"To prepare for the coming onslaught of data and analytics in the meeting and event industry, meeting planners and stakeholders should look inside their organizations and out," says John Santaferraro, chief analytics officer at Educational Measures, a company that measures audience engagement at events in real time.

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September 06, 2016
Technology Company Data and Analytics

Educational Measures Hires Chief Analytics Officer to Expand Analytics Focus

Educational Measures Hires Chief Analytics Officer to Expand Analytics Focus Analytics set to shape the future of live meetings and events Centennial

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May 11, 2016
Technology Pharma and Medical Data and Analytics

Pharma Forum 12.0: Building Live Meeting Engagement

Meeting planners have always worked to top their previous events, add something new, and deliver more value to attendees. With today’s universe of possible

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January 19, 2016

Interview with ReachMD: Data Capture Meeting Technology for Events

Pre and Post tests have long been the standards in continuing medical education.

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December 10, 2015

2015 Top 250 Private Companies

Educational Measures was recognized as one of the Top 250 Private Companies in the November/December 2015 issue from ColoradoBiz. The magazine, in an

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