agement technology, today announced more than 300% growth year over year in its European meetings. Global and European event executives can expect a higher level of sales support, planning assistance and onsite delivery of EM ARRAY™ and EM Analytics. Educational Measures expects to continue triple digit growth in Europe.
“There is demand for a more powerful second screen engagement technology in Europe,” said Marc Crawford, chief executive officer of EM, “but the real driver in growth is the potential for meeting analytics. While other companies open an international office to drive growth, our globalization effort is to service growth that is already exploding in that region.”
EM’s new European operations will be headquartered in Dublin, Ireland. Local sourcing of technical and technology resources will streamline the delivery of live meeting technology throughout the European Union. Local operations will lower the cost of deployment and increase meeting return on investments for EM customers. EM currently holds meetings globally in North America, South America, Asia, Europe and Africa; and will be evaluating additional expansion in 2017.
About Educational Measures Educational Measures is the leading provider of live meeting analytics and engagement technology. Our next-generation EM ARRAY™ second screen technology takes ordinary meetings and turns them into dynamic experiences. EM Analytics maximize return on investment with data-driven decisions and multiply meeting impact with previously undiscoverable insight. Our customers increase audience engagement by up to 20X, surprise attendees with more than 25 interactive capabilities and continually improve meeting impact. Educational Measures® and EM ARRAY™ are trademarks of Educational Measures LLC.